Here are a few things to keep in mind as you evaluate foot traffic counting solutions: But with so many different solutions on the market, how do you know which one is right for you? A foot traffic counting solution can help you to better understand your customer flow and make the most of your retail space. After all, foot traffic is one of the most important indicators of a store’s success. Whether you run a small boutique or a large shopping center, understanding foot traffic patterns is essential for making well-informed business decisions. Only AI-powered marketing analytics solutions like Aquaji can provide the type of information marketers and retail operators can truly use to optimize their day-to-day operations. Retail traffic counters should be able to provide the kind of actionable data that retail businesses need. Measure customer loyalty and engagement based on the number of visits and time spent in-store.Inform and motivate shoppers using context-aware digital signage content.Analyze your store layout and assortments to identify opportunities for improvement.Monitor check-out and service staff performance.Identify peak-demand times and adjust your staffing accordingly.Anticipate customer demand based on historic data gathered by the system.Real-time foot traffic analysis lets you do more, for instance: What are the benefits of face and body detection?īecause your foot traffic data is accurate, you can use it to gather deeper insights into your customer’s mindset and adapt your operations and marketing activities more quickly. The result is more accurate and actionable foot traffic data. Aquaji can tell when a person has entered and left a monitored space, and when staff member’s features are tagged, the software will exclude them from future foot traffic counts. Aquaji’s innovative AI-enhanced computer vision system detects faces and body shapes without any personally identifiable information being captured or stored on the system. Take for example Aquaji, the sophisticated AI-powered computer vision software that can generate real-time foot traffic data at a 95% accuracy rate. Proponents of sensor-based retail traffic counters are quick to point out their solutions are anonymous, which is true. You only know how many bodies walked by a sensor or a camera so the data is flawed. You can’t tell if the person leaving is the same one that entered the space. Your foot traffic counts won’t take into account how many employees entered or left the premises. If all you’re doing is counting silhouettes or motion, you only capture part of the data. For accurate foot traffic counts and length of stay measurement, you need a solution that can tell when a person has entered and left a physical space. The biggest problem with sensors and some camera-based retail traffic counters lies in their lack of sophistication.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |